Introducing The Wednesday Edit: A New Weekly DLUX Ritual

Some things are better when they are thoughtfully chosen.

That idea is at the heart of The Wednesday Edit, a weekly DLUX email edit shared with subscribers every Wednesday.

Every Wednesday, we will select just two pieces from the world of DLUX:

One scarf. One baby favourite. One day only.

Each piece will be available at a special Wednesday price for 24 hours, before a new Edit arrives the following week.

It is a simpler, more considered way to discover DLUX — two beautiful pieces at a time.

What is The Wednesday Edit?

The Wednesday Edit is our weekly selection of one DLUX scarf and one DLUX Baby favourite.

Every Wednesday morning, DLUX email subscribers receive the new Edit, featuring:

• One selected DLUX scarf
• One selected DLUX Baby piece
• Special Wednesday pricing
• 24 hours to shop the Edit

The selection changes every week.

One Wednesday may bring a lightweight pure linen scarf for warmer days. Another might feature silk, Australian merino wool or one of our carefully considered natural-fibre blends.

For DLUX Baby, you might discover an OEKO-TEX® cotton blanket, muslin wrap, knitted toy, teether or another gifting favourite.

No long list of weekly promotions.

Just two pieces we think are worth discovering.

Why we created The Wednesday Edit

DLUX has always been about beautiful materials, thoughtful design and pieces that can become part of everyday life.

We wanted our weekly offers to feel the same way.

Rather than simply adding more products to a permanent sale page, The Wednesday Edit is deliberately curated.

It gives us the opportunity to revisit pieces from across our collections, introduce customers to something they may not have discovered before, and offer exceptional Wednesday value on selected DLUX favourites.

The result is a little different every week.

And you will not know exactly what has been selected until Wednesday morning.

One scarf

Scarves remain at the heart of DLUX.

Across the year, The Wednesday Edit may feature pieces crafted from pure linen, silk, Australian merino wool, cashmere, cotton, modal and other considered blends.

Some weeks the selection may be colourful and expressive. Others may be understated and timeless.

What remains consistent is the DLUX approach: beautiful fabric, considered colour and pieces designed to be worn well beyond a single season.

One baby favourite

DLUX Baby brings the same attention to material, practicality and gifting to pieces for little ones.

Wednesday selections may include OEKO-TEX® cotton baby blankets and muslin wraps, comforters, rattles, teethers, toys and other baby gifting favourites.

Whether you are looking for a newborn gift, a baby shower present or something beautiful and useful for your own little one, there will be something different to discover from week to week.

One day only

The Wednesday price lasts for Wednesday only.

Each week's Edit is revealed Wednesday morning and remains available at its special price for 24 hours.

When Wednesday ends, so does that week's offer.

The following Wednesday, two new pieces take their place.

The Wednesday Edit is not intended to become another permanent discount catalogue.

It is a weekly moment of discovery.

Do I need a discount code?

No.

The Wednesday Edit is shared through the DLUX email list, and the featured Wednesday prices are available automatically while that week's offer is live.

Subscribe through the newsletter form in the footer to receive each week's featured products and links.

How do I see each week's Wednesday Edit?

The week's selected scarf and DLUX Baby piece are shared by email with subscribers every Wednesday morning.

Each email contains the featured pieces and makes it easy to see what's been selected that week.

Sign up to receive the next Wednesday Edit.

You can join the email list using the newsletter form in our website footer.

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A new Wednesday ritual

One scarf.
One baby favourite.
One day only.

Something new to discover every Wednesday.

Discover the next Edit in your inbox.

Join our newsletter using the form in the footer to receive the next Wednesday Edit. For everyday gifting inspiration, explore the DLUX Gift Guide.